Twenty-First Century face of Bobber Baron entrepreneurial capitalism- These guys use the tooks and techniques of todays technologies in ways that the big companies only dream about, and then sometimes pay for, so what if there is a little cheating? that's business, eh?
this s a great article, very long, somehwere around page 4 he gets to the kicker-
"In 2004, venture capitalists invested $40 million in 180solutions, fueling rapid growth. That year, 180 says, it raked in more than $50 million delivering online ads for some of America's best-known corporations, including JP Morgan Chase, Cingular, T-Mobile, Monster.com and Expedia.com. (Among the hundreds of companies that have placed ads through 180solutions is Kaplan University Online, which is owned by The Washington Post Co.)"

Invasion of the Computer Snatchers: "Company executives acknowledge they didn't begin addressing the fraud problems wrought by what 180 co-founder Dan Todd calls 'a few bad actors' until mid-2004. Dressed in worn-out jeans and an untucked dress shirt, 34-year-old Todd puts one foot up on the coffee table in his glass office and tries to explain how things spiraled so far out of control. 'At some point between dealing with legitimate distributors and these botnet guys who try real hard to look like good guys, we realized that something had gone terribly wrong and that our plan of outsourcing our relationship to the consumer had backfired,' Todd says."