book marketing 695--- the grad course
and anna- she lives in western new hampshire
For This Author, Writing Is Only the Beginning - New York Times: "She does not simply plan an event and expect people to show up, however. Evanovich Inc. constantly reminds its audience of a coming book, using its Internet site and a snail-mail newsletter, television commercials and radio spots. Ms. Evanovich oversees the design of book covers and the production of advertisements; she recently fired the agency that was devising commercials for 'Eleven on Top' and enlisted her family and publisher to come up with a new pitch.
Behind the marketing machinations is Alexandra, 32, who writes the newsletter and illustrates both it and the Web site, www.evanovich.com. Until recently, she also managed the online store that sells hats, mugs and other paraphernalia, but its growth forced the family to outsource the job to a company in Florida."